• Home
  • What We Do
  • Team
  • Get In Touch

jakxy

Inspirations ’20 x Global Online Mining Conference

Uncategorized

Transform or Be Marginalized: Our Planet’s message to the Miners

level8 were given the mammoth task of transforming one of the industries leading physical Mining Technology events into a digital event… in just over a months time. Over the course of the 6 hour event, Inspirations20 hosted live conversations between key figures of the industry, offering their insight into the future of mining and also live product demonstrations of IntelliSense.io’s applications.

Working closely with the team, the event saw over 10 live panels with guest speakers from BHP, BASF, Mitsubishi, Anglo American, Altynalmas and sensemetrics.

Attendee’s registered through traditional means for a live stream ticket and were taken to the dedicated landing page integrated within the companies website.

We wanted an consistently interactive but televisual feel, so working closely with the creative team at IntelliSense.io, our in-house creatives brought their assets to life with a full motion graphics package that ensured that the entire event felt fluent completely seamless.

Enabling live conversation, means the ability for live audience participation. As such we incorporated a variety of thought and feedback opportunities through polls, quizzes, Q&A’s, surveys, collecting invaluable data to get an understanding of customers thoughts and requirements.

level8 are a digital experience agency, specialising in creating live digital experiences that your customers, fans, staff will love. We offer digital/hybrid production, live streaming and more.

Get in touch – we’d ❤ to hear from you.

Services for Inspirations20:
Digital Event Production
Creative
Live Streaming

Fightback Lager x Frank Turner Live Stream

Fresh News

level8 were honoured to be asked by Fightback Lager to produce a live streamed concert for renowned punk and folk singer-songwriter Frank Turner. The show was streamed entirely live from The Troubadour in London in early December 2020 (before Tier 4 restrictions) with a restricted number of fans in the audience from the same household.

The live stream; which was an hour long, was part of the longstanding support that both Frank and Fightback Lager have given, raising monies for the Music Venue Trust, who during the time of COVID-19 have been tirelessly offering support through both emergency funding and invaluable advice to Music Venues through their #SaveOurVenues campaign.

Fans were able to purchase their tickets for the live stream separately or within bundles of Fightback Lager, IPA or merchandise. The stream was enabled by LiveFrom Events which allows for watching Live and VOD playback for ticket holders via their own hosted player accessed with a secure password.

level8 seamlessly delivered the entire live production delivery from project management, show-calling, crew, 3 cameras plus stream delivery and graphics via our London studio with Streamlink.

Want to see what we can do for your event?

Get in touch – we’d ❤ to hear from you.

Services for Fightback Lager x Frank Turner:
Hybrid Event Production (with Producer, Director, Camera ops etc.)
Creative
On-site Live Streaming (with full fail-safe redundancy setup)

Solo Music x Live Artist Showcase Performance and Interview from Miami

Fresh News

One recurring thought in our minds throughout these challenging times is that no matter how far apart we’ve felt at times, we’ve never felt closer. We’re honoured to have brought worked hard with so many talented people to help create solutions to prevent the total cancellation of planned events.

One aspect in particular we’ve been working hard developing, is completely remote production workflow solutions for engaging live content delivery. Recently we were honoured to have the opportunity to again ramp it up and put it to the test with PMA Records LLC, Solo Music Agency and RCM to deliver a live artist showcase for one of the most exciting upcoming US pop acts.

Taylor Castro delivered a stunning performance live from Miami, FL as well as live conversation with John Giddings and Ben Jones in London on set prior to the performance. Taylor was due to be performing in the UK during the same week for potentially career-changing promotional activity so we developed a solution to still bring the action.

A still frame taken from the broadcasted live stream, whilst the artist is on a live video call for a Q&A with Ben Jones (Virgin Radio UK).

Full HD multi-cam setup with a light crew in a performance studio in Miami, Stream & Producer in Liverpool and a Director in London, all in both a real-time and low latency workflow. The stream was hosted on a private landing experience page, where invitees only could watch in on a broadcast quality viewing experience.

If you’re looking to reach your audience in a live stream that really stands out, get in touch. We’ve love to collaborate – see more about our Live Streaming services.

VR Glastonbury to Weekly Backstage Online Talk Shows with The Alabama 3

Fresh News

For the past 9 shows, Level8 have been producing ‘And The Band Played On‘, a live, unfiltered interactive music talk show in podcast form. Featuring the artists and friends of a newly launched record label, we worked with Submarine Cat to create a solution to launch the label that gave both them as a brand and the artists a platform to reach fans and music lovers.

Creating a new format for the label allows their content to become more of an experience of moments as opposed to just putting up a pre-recorded video up.

Custom skinned layout with lower thirds, logos

Every week we focus on a particular topic in the music world, from greatest albums through to live gigs. We were tasked weekly with devising a campaign strategy for promotion and overall production of the show. A few weeks back we ran an Alabama 3 special (MKF: Sopranos Theme Tune), which was cross-posted on social and generated and overall viewership of 20k+ unique viewers.

Another being was when they were performing at Lost Horizon festival, a VR experience that emulated the Glastonbury experience virtually, we created a special show that combined the performance with a backstage after show experience with Larry Love, the front man of the band.

Live streaming and real-time content creation from the artists’ themselves is now a key aspect of the labels content strategy, delivering weekly entertainment to thousands online a week.

If you’ve got an idea to reach an audience, we’d love to lend an ear, get in touch.

Transforming an annual conference in London, into a live virtual multi-room experience.

Fresh News

Powered by Level8

We were tasked by the team at the Association Of Independent Music to help deliver a solution to prevent their event (AIM Sync 2020) from being completely cancelled due to COVID-19. Scheduled to be held at the Barbican, London on the 30th March 2020, we worked with AIM to transform the entire event in to a completely virtual, interactive experience whilst retaining as much of the original content as possible.

Consisting of 4 individual features, the conference was laid out exactly how it was going to be in the individual rooms at The Barbican.

Arena 1 & Arena 2 hosted live streamed interactive panels of up to 4 speakers and moderators, where delegates had the ability to have their questions asked live by the panelists and have their opinions asked of them.

Whilst Arena 3 (Listening Sessions) gave delegates the opportunity to present their music to industry music sync experts to receive invaluable feedback on the likeliness of sync in their fields.

Arena 4 (Speed Networking Sessions) consisted of virtual 1-1 meet-ups where delegates had a 10 minute video call with chosen experts to replicate that which would have happened over a table at The Barbican. We set up over 120 of these individual sessions giving delegates and experts a like the opportunity to form a relationship.

Results

There were over 4,000 unique delegates from over 27 countries as a result of the virtual transformation and event now being free to access for AIM Members and those of the event partners as well (including main event sponsor Department for International Trade). We had over 700+ delegate unique interactions including questions and opinions taken, which were included in to the live discussions.

Speaking to Synchtank, Guy Lowman (Senior Events Manager at AIM) said
“It was about two weeks. Once the physical event was officially cancelled we started having a conversation with digital experience agency Level8 about the possibility of going virtual. We ended up partnering with them to put the event together and I can’t speak highly enough of them – they are incredible. The idea they had was to make it very similar to a TV show or TV station because we wanted to make it really immersive and visual.“

“The response and feedback we’ve received has been overwhelming and it really re-instilled our confidence that yes, we can do this and that we delivered something meaningful and of value.

“I hope that what we delivered shows that a virtual event can stand firmly alongside a physical event in many respects. People can still be a part of something from their own homes, and that’s a wonderful thing. When times are hard it really makes you dig deep and I hope out of everything that’s going on, there will be some good that will come out of this.“

Paul Pacifico (AIM CEO) said
“It was great working with the Level8 team on this – we felt well advised and thoroughly supported throughout the process – huge thanks to everyone involved!“

Give us a challenge.

We’re all about creating social first digital experiences for hyper-engaged audiences. From delivering full digital production solutions or even advice on how you can take your next campaign live – get in touch.

A introduction to Twitch and why it’s great for music artists right now

Fresh News, Twitch

Music is integral and deeply embedded within the gaming community.

When you load the Twitch Homepage for the first time (which many of you reading this may be doing), it’s very likely you’ll see what seems like endless thumbnails of live channels of people playing games. Amazon’s live streaming platform Twitch is mostly known for gaming, with streamers broadcasting their gaming live to professional eSports competitions.

Example Screenshot of Twitch Home Page on desktop

Don’t let this put you off. In-fact music is integral and deeply embedded within the gaming community, so much so it can be the driving force behind artists’ music being heard over 1 billion times, even from one single game; FIFA. What we’re saying is, gamers will very often listen to music whilst gaming or have some influential connection with it through the game so already it’s a natural fit.

deadmau5 streaming live from his studio setup on Twitch

Looking beyond the home page you will see a Music & Performing Arts category. One point worth remembering is that Twitch is a live streaming platform not VOD (video on demand) so it will only show currently live channels. At most times, there’s a host of streams from music artists performing their songs live, showing how they make certain sounds from their studios, drummers/guitarists playing along to tracks, DJ sets, live streams from night clubs, all the way to 24/7 continuous ‘radio station’ playlist streams. These are real people, broadcasting live from their own setups, mostly from the comfort of their homes.

twitch.tv/armadamusic 24/7 radio station with on-screen track information and Spotify QR code

Peak times are like any other in the evenings 6pm (UK) on-wards when people are home from work, school or pretending to hot-desk in a Starbucks. This is when you will see more artist focused streams begin to check out what others are doing.

Streamers spend a lot of time and normally a bit of cash to get themselves setup and ready to go live which is totally dependable on your streaming setup and environment. Fortunately, most of it is something that music artists already have access to (we’ll be putting together a guide on streaming environment setup very soon). If you were to sing whilst playing guitar, standard setups would be microphones, midi audio interface, laptop/computer, camera and 10mbps+ each way internet connection.

twitch.tv/jonathanong broadcasting live from his home studio

Your channel is completely customizable

Unlike most social networks, you have to often stick to the limited options to promote your content or branding with a short bio and one web link. Twitch enables you to completely brand it how you want in panels with active widgets and content blocks that you have full control over. You can feature images, bio’s, large CTA’s to external links, music videos – pretty much anything. This is great if you’re live streaming and talking about music and you can tell users to simply scroll below and click on the relevant link. Constantly get your message across in your own way about your new album even when you’re offline.

twitch.tv/mermaidunicorn customised panels displayed right below the live stream and on their profile, branded in their own way

Making some dollar

Once you’ve spent some time setting up your channel and honing your stream Twitch can help make you some serious money. Through adding adverts as pre-rolls, subscriptions, bits and game sales, all these can make money from your streams – we’ll go in a bit more detail later.

They offer two monetisation schemes with different criteria
Affiliate Scheme – experience on the platform
Partnership Scheme – more established creators

Subscriptions

These are a very unique concept to the platform and enable creators to offer monthly subscriptions to their channels for access to premium features. These include custom emotes, badges, subscribers only chat and any other off-platform features you want to include. They can also be offered in tiers at £4.99, £9.99 or £24.99 with each tier having a different offering which you determine. Monies made as part of a revenue share scheme between Twitch and the creator.

Depending on the revenue share which can sometimes be around 70% streamer/30% Twitch, you can make some serious money from this.

300 Tier 2 Subs @ 9.99 = 2997 – (30% twitch fee) = roughly 2098.00 per month. That’s a nice amount.

twitch.tv/sethdrums subscription benefits

Within music a few suggestions could be to add subscribers of your channel to a private Facebook, WhatsApp or Messenger group where you could offer out access to things like hearing new music first, pre-sale access to gig tickets.

twitch.tv/sethdrums subscriptions available up to £24.99 per month.

Bits & Cheermotes

Celebrating talent and streamers is all part of the community culture on Twitch. Another way to to demonstrate your support to a creator is by cheering them by giving them bits which is a way to say thanks. You could see it as collecting money like busking, but from the comfort of your own studio with a sound and look that you control.

Each bit normally equates to 1 cent/pence to the streamer, so with a minimum of 100 bits purchasable users are often a little more generous than just the one.

If someone was to select this option to give to your stream whilst you’re live it would equate to around £50/$50 – Nice.

If you’re a creator Partner then you can let fans cheer you on with customised Cheermotes at different bit costs.

Cheering makes Twitch chat more engaging for the entire community. Cheering elevates your voice in Chat with animated emotes, and expresses your enthusiasm in the moment through interactive leader boards and extensions. Also, Twitch rewards streamers for Cheers in a channel typically at the rate of 1 cent per Bit.

https://www.twitch.tv/bits

Setting clear on-screen goals for your viewers for specific activity in your music career is a great way to get them involved in helping with raising funds for going on tour, funding your next single or music video etc.

https://www.twitch.tv/meganlenius playing originals and covers with an on-screen target to raise money for recording of their next single.

Things to consider before you get going.

It’s an investment of time and money and can be really hard work. Setting up on any new platform like Instagram, TikTok, Facebook can be daunting when you’re starting from zero. Twitch is no different, except you’ve got a high quality TV channel to broadcast to and you’re the host, entertainer and star of the show. Most streamers also do it alone so as the on-site technician you’ve got so many variables to consider and be ready to take control in the event of a problem.

What does my live audio sound like?
Is my lighting good enough for each camera?
Have I got the capacity to do this at least once a week for 2-3hrs at a time?

Is my camera quality good enough?
Is my internet speed good enough for live streaming?
Does my left side look good in this angle?

and so on…

People are not going to subscribe to your channel, send you bits or even follow your channel (which is free) if they’re not interested in what you’re doing.

Musicians play games too

Diplo playing Fortnite on PS4

Gaming is still often to some, a little taboo. Especially when it comes to locking yourself away for hours on honing your character or skill level. Culture is catching up and platforms like Twitch embrace creativity and freedom to simply be what you want through gaming, arts and community. Why not challenge your fans to playing a game with you live on a stream?

Think concepts, creative and engage your audience.

As mentioned earlier, fortunately most musicians possess the equipment to start, but you need to work hard on developing what you’re actually going to be doing to make yourself stand out. You also need to make your stream look good, just like you would if you were filming one of your live gigs. If you do monthly pod-casts, why not stream them live and ask the live audience for questions? If you play FIFA with fellow musicians in downtime, why not stream it live? Just remember whatever you do, live-stream success is mostly down to the concept being enjoyable to watch and the audience interaction. Give that shout-out to CookieMonster5324 for saying they like your new hair cut.

What level8 do

We’ve got years of experience within music marketing and broadcast production from our time at labels, digital agencies and production companies. We work with brands and artists to develop live-streaming concepts and strategy within platforms like Twitch, YouTube, Instagram and Facebook that develop engaged communities of your fans. We integrate solutions through platform on-boarding, helping to set up streaming environments, setting up your channels and developing a content strategy where you’re confident and ready to go live. Often it’s from the comfort of your home and you’re likely to have the equipment anyway.

We also conceptualise and produce broadcast-ready fan activation events that incorporate a live online and engaged audience such as album/product launches, gaming events, Q&A’s, DJ sets and more. Bring the action to the fans and let them truly be part of it in highly engaged live streams.

We love coming in to the office (for free) and talking to teams about the platform as there’s plenty more to discuss. If you’ve got an artist or work for a brand that you feel can benefit from Twitch or live streaming to truly engage your online audience, get in touch with us.

Get in touch

hello@level8.live

Address

Level8, Unit 202, 1 Dye House Lane, London, E2 2TB

Sitemap

  • Home
  • What We Do
  • Team
  • Get In Touch
  • Cookie Policy

Get in touch

hello@level8.live

Crew / Production

talent@level8.live

Please send any enquiries with links to portfolio’s / references.

Sitemap

Sitemap

Home

What We Do

Team

Get In Touch

Cookie Policy

2020 © copyright level 8 LIVE LIMITED
VAT: GB347 6454 73

level 8 use cookies to improve your digital experience (sorry it's just ingrained in us). We'll assume you're ok with this, but opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.